Whether you're designing a landing page, book cover, or logo, you may spend countless hours just playing with the type. It requires both strategy and a good eye for visual aesthetics. To learn more about typography fundamentals, check out our related post: What is typography? The importance of typography in graphic designĪs you know, converting text into a design isn't a simple copy-paste job. For example, a large heading contrasts with small body copy. Other ways to create contrast with typography are through pairing different typefaces and font weights (as discussed above), and through sizing. However, there are many ways to create contrast through the strategic use of color (check out this post to learn how to use color strategically in web design). A simple and effective example of contrast in typography is black text on a white background. High color contrast between the type and the background improves legibility. The below graphic helps illustrate the difference between typefaces and fonts, using Proxima Nova as an example.Ĭontrast is critical in graphic design, especially where typography is concerned. Examples of fonts include Times New Roman Italic and Arial Bold. A font is a variation of a typeface, typically bold, italic, or a combination of the two. Some familiar examples include Times New Roman, Arial, and Brush Script. As a graphic designer, it's important to understand the difference between these terms.Ī typeface is a family of fonts. In fact, when most people say "font," what they're really referring to is a typeface. The terms "typeface" and "font" are often used interchangeably. Below are some fundamental concepts to keep in mind when using typography in graphic design. Through practice, you'll develop an eye for good typography and will get better at making strategic design choices. Hitting all the marks of effective and visually appealing typography in graphic design requires a solid understanding of basic design principles. □ FREE Google Fonts eBook □ Download Now! □ How to use typography in graphic design Thus, it's in our best interest, and our clients', to learn how to effectively use typography in graphic design. In contrast, if a design is busy, confusing, and causes us to strain our eyes, we run the other way. We're drawn to visually attractive designs that are clean and easy on the eyes. Another function of typography revolves around aesthetics. The first is to promote legibility, and the second is to help communicate the messaging, tone, and sentiment of a design piece. Typography has two main purposes in graphic design. It's central to every form of design, both print and digital. The art of typography is one of the most important skills every graphic and web designer needs to master. Typography is the strategic arrangement of type in order to make written language readable and visually appealing. Before we dive in, let's kick off with a refresher on what typography is and what it's used for.
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